Brand & press kit

Everything you need to introduce Kaluna Bali, in one place.

Approved logos, imagery, copy and brand guidelines. Use these assets in newsletters, social posts, landing pages and client decks.

Browse assets Download brochure (PDF)

10%+: Est. project ROI
4: EU markets
48h: Lead follow-up SLA
80+: Projects delivered

Styleguide

Brand fundamentals

Kaluna Bali's visual identity is calm, editorial and modern. Follow these rules so every touchpoint feels like the same brand.

Kaluna Bali.

Color palette

Typography

Display

Inter Tight

Headlines, section titles. 600 weight, -0.03em tracking.

Body

Inter — clear, quiet, honest.

Body copy, UI. 400–500 weight.

Editorial accent

Instrument Serif

Sparingly — one italic phrase per section max.

Voice & tone

✓Use the wordmark 'Kaluna Bali' with the green dot as a single unit
✓Pair headlines in Inter Tight with body in Inter
✓Lead with real project imagery — never generic stock
✓Quote returns as 'estimated' or '10%+ ROI' — never guaranteed
✓Keep the tone calm, confident and specific

Don't

✗Recolor the logo or place it on busy backgrounds
✗Use purple / blue gradients or generic 'AI-startup' aesthetics
✗Promise fixed returns, tax outcomes or citizenship benefits
✗Translate the brand name or add taglines to the wordmark
✗Use emojis in headlines or CTAs

Approved copy

Copy blocks — ready to paste

One-liner

≤ 90 chars

Kaluna Bali — your European partner for transparent, high-yield property investments in Bali.

Short pitch

≤ 280 chars

Kaluna Bali helps European investors buy villas and apartments in Bali with direct developer access, honest returns and full guidance — from first call to keys in hand. Currently offering: Berawa Private Suite, 5 private-pool suites with 10%+ estimated ROI.

Long form

Newsletter / blog

Bali's real-estate market has quietly become one of the highest-yielding in Southeast Asia — but for European investors, the barrier has always been trust. Kaluna Bali bridges that gap. As your European partner on the ground in Bali, we vet every project, negotiate directly with developers, and guide you through the leasehold, notary and rental-management process end-to-end. No middleman markup. No inflated brochures. Just transparent numbers and a team that lives what it sells.

CTA lines

For buttons & links

Plan a free 30-min call · Download the investor brochure · View the current project

Image kit

Photography — right-click to save

All images are cleared for use in approved content introducing Kaluna Bali. Do not recrop the wordmark, and always credit the project name when captioning Berawa imagery.